What is so Great about Word of Mouth Marketing?

I would venture to say that anyone who is in business or sales has heard that the most powerful form of marketing is “Word-of-Mouth” Marketing and I would also venture to say that nearly everyone would agree that it is true. What is so great about “Word-of-Mouth” marketing?

First of all, it is working for you without you know it. You may be at the office bogged down with paperwork, while one of your happy customers is out to lunch with three friends telling them how wonderful you and your products are. The three friends are now motivated to contact you. Your customer was working for you without you even knowing about it. That is called leveraging yourself.

Secondly, your customer is viewed as having credibility with his or her peers for two reasons. Your customer has experienced your product or service and the results that correspond and your customer is most likely trusted and respected by his or her peers. As a result you, your products and/or service have credibility in the eyes of the “friends”

Thirdly, “Word-of-Mouth” Marketing its FREE! You didn’t have to pay your customer in advance to go out and tell people about you and your products and you don’t have to pay them after the fact either. Your happy customers are a free sales force. With the hundreds and even thousands of dollars spent each month on advertising that doesn’t pan out. It is hard to beat free advertising that comes with credibility.

How can you increase your “Word-of-Mouth” Marketing? The key is to provide exceptional customer service by under promising and over delivering. Give the VIP treatment. Find creative ways to add value to your customer’s lives. Remember your customers on special occasions like holidays and most importantly, their birthdays. Stay in front of your customers often by a variety of touch points including telephone calls, email, greeting cards, and as appropriate in person. Express appreciation to your customers often – send thank you cards after they’ve made a purchase and any time they send you a referral. Finally, remember to ask for referrals. “Ask and ye shall receive…”

To Your Success,

Melissa Guthrie
MBS Development Group
Relationship Marketing Specialist
Tel: 1.800.775.0712 ext 7013


Developing Business Relationships To Last a Lifetime!