Are You Marketing Like the Masses? If so, STOP!

I’ve often heard it said that if you want to be successful in any endeavor, first look at what the masses are doing and then do the opposite. More specifically, I like to look for ways to market myself and my business which set me apart from others, make me stand out, create an impact on my potential customers or current customers.

One of my favorite things to do is to send an unexpected card that lets someone know I was thinking of them and that I care, something that makes them feel special, and definitely, something that brings a smile to their face. I have found a great website www.holidayinsights.com. This website lists important dates and holidays by month. I’ve listed an example of August holidays below.

Here’s how I use this unique holiday info to reach out to people in my circle of influence. As you see, August is National Golf month. Well, I have several clients and friends who are avid golfers. So I am going to send them a fun and creative, golf-themed card. You also see that the second week of August is National Smile Week. I have a couple of really great “smile” cards that I will send out to thank a few people in my life who are always bringing a smile to my face. I will also send some cards out with the intent to bring a smile to the face of some folks I know are going through hard times. And then there is Friendship Week and Friendship Day in August. Wow! Have I been blessed with some incredible friends. You better believe they are each going to receive a card letting them know how much I value and appreciate their true friendship. On Book Lovers Day, I am going to send a card and a book to a few people that I know are avid readers. You get the point. And all of my dog loving customers and friends are sure to receive a cute and cuddly puppy dog card on Dog Day.

I hope you have fun finding creative ways to reach out to your circle of influence, customers and prospective customers. When you send out positives to people, it comes back to you ten fold. You’ll definitely make an impact and create some loyal, raving fan customers along the way.

Of course, I like to utilize greeting cards as one of my major touch points. If you’d like a fast, easy, affordable way to send cards and gifts, visit www.sendoutcards.com/mbs. You can even send a few cards for free.

Unique Holidays in August

Month:
• Admit You're Happy Month
• Family Fun Month
• National Catfish Month
• National Eye Exam Month
• National Golf Month
• Peach Month
• Romance Awareness Month
• Water Quality Month
• National Picnic Month

Weekly Events:
• Week 1 National Simplify your Life Week
• Week 2 National Smile Week
• Week 3 Friendship Week
• Week 4 Be Kind to Humankind Week

Daily:
1 National Mustard Day first Saturday
1 National Raspberry Cream Pie Day
2 National Ice Cream Sandwich Day
2 Friendship Day - First Sunday in August
2 International Forgiveness Day - First Sunday in August
2 Sisters Day - First Sunday in August
3 National Watermelon Day
4 U.S. Coast Guard Day
5 Work Like a Dog Day
6 Wiggle Your Toes Day
7 National Lighthouse Day
8 Sneak Some Zucchini onto Your Neighbor's Porch Day - now that's nasty!
9 Book Lover's Day
10 Lazy Day
10 National S'mores Day
11 Presidential Joke Day
11 Son and Daughter Day
12 Middle Child's Day
13 Left Hander's Day
14 National Creamsicle Day
14/15 V-J Day - which dare do you mark the end of WWII?
15 Relaxation Day - now this one's for me!
16 National Tell a Joke Day
17 National Thriftshop Day
18 Bad Poetry Day
19 Aviation Day
20 Chinese Valentine's Day/Daughter's Day - 7th day of 7th Lunar Month
20 National Radio Day
21 Senior Citizen's Day
22 Be an Angel Day
22 National Tooth Fairy Day - and/or February 28
23 Ride the Wind Day
24 Vesuvius Day
25 Kiss and Make Up Day
26 National Dog Day
26 Women's Equality Day
27 Global Forgiveness Day
27 Just Because Day
28 Race Your Mouse Day -but we are not sure what kind of "mouse"
29 More Herbs, Less Salt Day
30 Frankenstein Day
30 Toasted Marshmallow Day
31 National Trail Mix Day



To Your Success,

Melissa Guthrie
MBS Development Group
Relationship Marketing Specialist
Tel: 1.800.775.0712 ext 7013


Developing Business Relationships To Last a Lifetime!