Are Your Customers Feeling the LOVE?

Valentine’s Day is a week away and most people are thinking about sending Valentine’s cards and/or gifts to their loved ones, as it should be. However, I’d like to talk about Valentine’s Day as it relates to business.

As a Relationship Marketing Specialist coaching business professionals on how to create lifetime clients and endless referrals, I suggest Valentine’s Day is the ideal time to send some LOVE to clients, customers, vendors, referral partners, etc... Simply and sincerely let them know how much you love serving them, doing business with them, and/or just associating with them. It is all about appreciation and appreciation wins over self promotion every time. As Dale Carnegie taught us in “How To Win Friends and Influence People”, as human beings our greatest desire is to feel loved, valued, and appreciated.

One of my clients, Barbara Feder, recently created a fabulous Valentine postcard, which not only left an impression on her customers, it also caught the attention of her competitors. The message she put on the Valentine postcard was….

Front image: a picture of a cartoon owl holding a heart
Front message: Whoo’ll always love you?
Back message:
Your friends at Framin' Works, that's whoo! And to show you how much we love our customers, we're giving you 30% off all custom picture framing materials on your next order with this Valentine! Don't Delay, Come in Today! Offer is good until April 15, 2009.

Framin' Works
7520 S. Rural Road, Suite A-3 (NW Corner of Rural & Elliot)
Tempe, Arizona 85283
480 839-5847
Your art & heirloom conservation, preservation & restoration specialists


Now isn't that clever and creative…absolutely! As you see, Barb, used the card not only to let her customers know how much she values them, she also gave them an incentive to come in and use her for their Valentine gift giving needs. That is SMART marketing! Way to go Barb!

Now the icing on the cake is that the owner of another local frame shop (the competition) called Barb and commented on her clever marketing. Does your marketing stand out such that your competitors are even taking notice? If not, it could and it should.

Note: Barbara was able to create and send a real, hold-in-your-hand postcard start to finish in only a few minutes using template cards in her SendOutCards program. She was then able to mail a completely personalized postcard to all 500 people in her database at the click of her computer mouse. SendOutCards then printed the postcards, put stamps on them, took them to the post office for her and all for a fraction of the price she would have paid a commercial printer to do the same job. Create on demand, print on demand!
This is essential for busy business professionals! Our time is VALUABLE!

In our NEW economy it is more important than ever to set yourself apart from your competition in business. One way to do this is to remember your clients and potential clients at an unexpected time, in an unexpected way. You will leave a lasting impression in your customers’ minds and your competitors will be wishing they were as savvy and creative as you.


If you would like to know more about SendOutCards visit www.soclink.com/mbs or contact Melissa Guthrie for a Free Demo of the system. 800.775.0712 xt 7013.

If you would like to learn more about designing a Relationship Marketing plan for your business contact Melissa Guthrie @ 800.775.0712 xt 7013

To Your Success,

Melissa Guthrie

Melissa Guthrie is the founder and President of MBS Development Group. She has been a success coach and business development advisor to entrepreneurs, business owners, sales professionals and network marketers since 2002, and has a specialization in Personal Contact Marketing/Relationship Marketing.

MBS Development Group
Developing Highly Effective Entrepreneurs and Sales Pros
Developing Business Relationships to Last a Lifetime
Developing Six-Figure Income Earners